This is my idea for an Electrolux commercial:
The Electrolux Project
By Michael G. Anderson
Time: 1 minute, 30 seconds
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Musical Beginning
The commercial opens with my Electrolux Song, played to the launch of a woman in
1920’s era dress riding an Electrolux Model V into orbit around the Earth, filmed
to look like its old footage (Blue/Black & White and jumpy). She might be wearing
a scarf, goggles and a leather driving cap like the automobile racers of the time?
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We cut away to show the Electrolux Car speeding off as a chase car, much like the
balloon aeronauts had around the turn of the century. There are people in the car
hanging out the windows, gleefully pointing up and waiving as they follow her from
the ground. A dog is happily running beside the car, barking and looking up as well.
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The Vacuum Rider is dropping Vacuum cleaners by parachute to the grateful
population of the world, a surreal vision where they are larger than life,
just like the French advertisement.
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We cut away to a woman in Swedish National dress reaching up to catch her Model
XXX vacuum as it floats down to her. The black & white footage fades into full
glorious color, vibrant and lustrous like the Technicolor movies of the day.
In a twirl, she has the vacuum setup and is happily cleaning her beautiful rugs.
She waves up to the Vacuum Rider.
Musical Part 2
Close up on the Vacuum Rider, now in Sepia Tone, as she smiles and waves back.
The jumpy footage gently changes into the smoother grays of the 40’s & 50’s as
she looks forward and zooms on, now with Model LX’s pouring out of her sack.
The vacuum she’s riding also changes into an LX.
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We follow a LX down to a suburban home where a family is greeting an Electrolux
Salesman at their front door, in rich color and not unlike a Norman Rockwell
Painting. The smiling Salesman reaches up to catch a Model LX to present to the
excited family.
Cut away to the interior where the house wife is happily trying out her new LX
with the floor polisher, her husband nods approvingly to the Salesman as the
two children watch the machine in awe and excitement.
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Outside the Salesman shakes hands with the father and mother as he leaves and
the children are waving him off, then all look up to smile and wave to the
Vacuum Rider.
We fly over the town to see lots of families stepping out and waving up at us,
Model LX’s, AE’s, F’s and G’s at the ready. Cars in the street change as the
50’s era closes and teenagers dance in the street to the music still playing.
One woman is holding her Model L aloft by a couple of fingers in great appreciation,
like the advertisement for that model.
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Musical Part 3
Back to the Vacuum Rider, Color fading in as her dress knits itself into a pair
of slack and her fashion changes to that of Mary Tyler More. The vacuum she’s
riding changes into a model 1205 as she charges on through space and time, all
the while dropping current vacuums on the grateful people below. She looks down,
a gentile smile beaming on her face.
From her point of view, we fly over many homes with period cars from the early
70’s parked in their driveways. We fly through different homes to witness a
montage of activities: Mom vacuuming the living room with a 1205 and power nozzle,
Dad Cleaning up in the workshop, a teenage boy vacuuming out his prized sports car.
The cars change, the vacuums change as we continue through different homes through
out the 70’s & 80’s: Another mom admiring the beautiful job her shampooer has done
(the actual machine or vacuum attachment?). A TV somewhere in the background shows
a space shuttle launch.
Musical Part 4
Back to the Vacuum Rider. Her Vacuum has changed into the Grand Marquis and her
own style is that of the business woman of the 80’s and 90’s. The vacuum she’s
riding changes again into the most recent model offered by Electrolux as she
waves to astronauts arriving at the International Space Station in the Space Shuttle.
With a grin of determination, the Vacuum Rider hunkers down and speeds off around
the world yet again, now dropping the new Trilobites and other Electrolux Group
products to the population of the world.
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Musical Finale
Back on earth, a modern home has people dancing happily past their Electrolux
products and out the door to a wonderful life as the Trilobite vacuum does its
own dance through their home.
The family dog watches it with interest, and then barks approvingly at us.
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The End.
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